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Startup Founder from Kota made it to Business World among 30 other Women Disruptors.

Kota is a city of immense talent, and its entrepreneurs have put the city on the world map. One such entrepreneur making waves in the business world is Aishwarya Jhawar, the founder of Ekatra. Recently, Aishwarya Jhawar made it to the prestigious Business World Magazine’s list of 30 Women Disruptors. It’s an exciting achievement for Kota and for Aishwarya Jhawar.

The story of Ekatra is a tale of passion and commitment. Aishwarya, being an artistic person herself, saw a gap in the market when it came to unique and handmade products. She realized the potential in handmade products and founded Ekatra in 2017, with a mission to showcase the beauty of handcrafted products to the world.

The startup’s popularity grew rapidly, as people sought one-of-a-kind products that spoke of their individuality. Ekatra got its big break in 2023, when it made it to the Shark Tank Indian version. This opportunity opened doors for the brand, and it soon became a household name. The feature by Forbes served as the cherry on top, further establishing its place in the market.

As Aishwarya’s vision of making handmade products mainstream has come to life, Ekatra stands as a testament to the entrepreneurial spirit of Kota. Aishwarya’s passion for handmade products has made a mark in the industry, and her recognition by Business World Magazine proves that this passion has not gone unnoticed. The achievement has brought glory to her hometown and has put it on the world map.

We are proud of Aishwarya’s accomplishments and encourage other entrepreneurs to take inspiration from her achievements and work towards their goals. Her vision and dedication have proven that innovation can come from any corner of the world, and Kota stands as a shining example of this. Congratulations to Aishwarya Jhawar, for being a pioneer and leading the pack of women disrupting the industry.

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